& Promotion 11 is an introductory activity-based course in the
basic concepts of marketing. Topics covered include an analysis of
product, price, place, promotion, target market, Product Life Cycle, the
role of advertising, ad design, marketing strategies, public relations,
distribution, store layout & design and market research. This
course is beneficial to students interested in entrepreneurship,
employment in a service or sales position, or further study in business
administration, management or a career in marketing.
- Teacher: Xiao N.