Marketing & Promotion 11 is an introductory activity-based course in the basic concepts of marketing. Topics covered include an analysis of product, price, place, promotion, target market, Product Life Cycle, the role of advertising, ad design, marketing strategies, public relations, distribution, store layout & design and market research. This course is beneficial to students interested in entrepreneurship, employment in a service or sales position, or further study in business administration, management or a career in marketing.